Soma’s new ‘THCeers!’ ‘High Ride™’ beverages were conceived by the principals of Soma, a long-established cultivator of craft cannabis at scale. As they explored new consumable categories for craft cannabis growth, they naturally chose a long-established partner, similarly committed to craft at scale – BJ’s restaurant & Brewhouse, craft brewers for 26 years and winners of 38 medals at the Great American Beer Festival.  Soma collaborated with two master brewers from BJ’ to create their traditionally styled, non-alcoholic craft brews - Alex Puchner, BJ’s original brew master and current Sr. VP of Brewing Operations, and Aaron Stueck, Director of R&D.  After three years of brewing test batches and perfecting the recipes, Soma’s cannabis infused High Ride™ beverages are ready for California to enjoy. THCeers!